DESIGNING
THE
ULTIMATE
GUEST SLEEP
EXPERIENCE
By JD Velilla
Director of Emerging Technology, Serta Simmons Bedding
I should begin by coming clean. I am a self-proclaimed sleep snob. In the last few
years, I transformed the bedroom of my house into a dedicated recovery room.
The only technology allowed? Those items that promote transformative sleep –
sound machines on each side of the bed that envelope it in white noise to block
out all other sleep disturbing sound; lighting that self-adjusts from calming, dim
light prior to sleep to lights that mimic daylight and slowly illuminate at dawn
to rouse me from sleep. There’s also high quality, comfortable linens that sit
atop an innovative Beautyrest Black® bed, the foundation of my nightly sleep
experience. No alarm required. Ever. I wake up every morning, refreshed and
ready to take on the day. At home, I sleep like a baby.
36 ILHA