The Time New York
brand in the company’s history. A new
hospitality concept for the progressive
creative traveler, Unscripted opened
its first location in Durham, North
Carolina in July 2017.
WHO ARE YOUR GUESTS? HOW
DO YOU INTERACT WITH THEM?
Our guests tend to be folks who
appreciate exploring cities while
staying in a hotel that serves them as
a platform that helps them enhance
the way they can experience that
same place they are visiting. We craft
our properties to offer more than just
a bed and a shower; we like to bring
the local neighborhood and flavor into
each of our hotels. We find that our
brands not only appeal to millennials,
creatives and young professionals, but
also to older folks who want something
different, a place that can entice their
senses and a place that can draw them
to explore new foods and flavors, or
to get new experiences from the ones
they would typically get in a regular
hotel. Our guest’s visions are aligned
with ours, therefore the interaction is
organic and never feels forced, we like
to keep things authentic and fresh, and
so do they. We are constantly evolving
and we do it because our guests are
evolving too. In most cases, we get the
cue from them, but then we develop it
into a full concept, we make them part
of this process.
HOW DO YOUR DINING AND
NIGHTLIFE ADD TO THE
EXPERIENCE MENU?
We don’t see dining or nightlife as
an add-on to a room, instead, we
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