AMENITIES
Centara Grand Beach Resort
Krabi, Thailand
CONCIERGE SERVICES A DESIGNER WARDROBE
In recent years, the job of the
concierge team has changed. The
team were once responsible for dinner
reservations or perhaps fitting you in
for a round on a local golf course. Now,
concierge are some of the most well-
connected people operating at your
hotel. Any fashion-conscious individual
will tell you how hard it is to pack
for all eventualities when heading
on holiday. Lately, there has been a
marked rise in the number of hotels
offering fashion services to their
guests and taking this pre-holiday
stress away.
The Centara Grand Beach Resorts &
Villas in Krabi, Thailand, become your
friends whilst you’re there, catering to
every requirement. As well as helping
you whilst you’re there, they also help
arrange surprises with your friends and
family if you’re visiting for a special
occasion. They arrange unforgettable
memories for you, such as dining on
the beach. One of the pioneers for this particular
unexpected extra is W Hotels &
Resorts. The Leicester Square W
Hotel offers guests a ‘Walk Out
Wardrobe’, a designer wardrobe room
service. The service allows guests
in suites to order any dress from
girlmeetsdress.com’s archive and have
it delivered to your room the same
day, compliments of W London.
Granted, not all hotels are surrounded
by stunning beach backdrops, but
finding your niche is easy enough to
do. Why do people visit your hotel?
Once you’ve done your research it’s
always possible to offer something
truly unique that goes above and
beyond what guests expect from you.
78 ILHA
Hotels don’t set to make any money
on this. It enhances both the Hotels
relationship with fashion brands and
the marketing opportunities that
undoubtedly increase off the back
of adding extras like this to your
offering.
All luxury hotels should offer free
amenities, from shampoo and
conditioner to a toothbrush. Guests
come to expect this level of service,
but what sort of amenities can you
offer guests that go above and beyond
what is expected of you?
Again, it’s all about playing to your
audience. What may your guests like
that they’ve forgotten to bring? St
Moritz Hotel in Cornwall offer all
guests wellies, fishing nets, buckets
and spades & body boards. These are
little extras that its guests may not
wish to buy, but may want to enjoy
whilst they’re there.
There is also a rise in hotels and
resorts offering guests suntan lotion
in hot countries or a cold flannel
whilst they’re sitting poolside. The
job of your team is to get into the
mind of its guests and try to establish
common denominators.
If you’d like to add extra amenities
but can’t decide where to start, it may
be worth adding this question to your
guest feedback form and starting to
build up a bank of popular answers.