Nowadays , many people are choosing their next holiday based on a snap on Instagram or a glowing review on TripAdvisor . Hotels are at a better standard than ever before , so how do you make yours stand out against competition ?
As the saying goes , ‘ it ’ s the little things that count ’, and in the ever-growing travel industry , it ’ s the little things and an above-and-beyond attitude that can make all the difference .
Personalization is a key part of good customer service ; whether it ’ s calling a guest by their name or leaving a card in their room , most guests will expect some level of personalization during their stay .
Monogramming is a growing trend amongst the best hotels in the world . The Peninsula Beverly Hills monograms the initials of its guests onto their pillowcases . Each guest then has the option to have the pillowcase boxed up to take home , or kept for their next stay .
Peninsula Beverly Hills Beverly Suite
Each pillowcase takes around 10 minutes to monogram , but this simple addition has caused a wave of Instagram posts and a real chatter amongst travelers ; it ’ s a small price to pay for genuine word-of-mouth marketing .
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