It will be up to the Rosewood Hotel
brand, little-known in France, to
deliver its expertise to its hotel staff
and to its clients. The brand was
born in 1979 in the United States
and eventually led to a collection
of around 20 establishments that
continues to grow in number each
year. The collection also includes the
iconic Carlyle Hotel in New York.
Rosewood possesses establishments
that are both historical and
contemporary. In each of them, the
brand seeks to put forth its local
expertise as well as the cultural
tradition of the country where the
hotel is located. Its leitmotif is “A
Sense of Place”. It aims to restore
meaning to a particular place.
Hôtel de Crillon is a Parisian residence
with a French spirit. It offers a
multitude of French products of very
high quality, from its spa to its rooms,
from the restaurant to the bar, from
the in-house barber salon to the tea
room. There you will find an echo of
the history of France, from Marie-
Antoinette’s visits to the site, the
life of the Duc de Crillon or even the
preparation of the Treaty of Nations in
1919.
Rosewood positions itself as luxurious
by bringing together modernity
and refinement, all while keeping
the human touch drawn from the
history of the sites. The brand seeks
to exalt the antique treasure chest
that a historical building represents
by bringing the modernity of creative
talents of today. As a result, Rosewood
cultivates a sublime reinterpretation of
the art of welcoming where the various
eras of the site intertwine.
The Crillon has taken inspiration
from the Place de la Concorde from
the very moment of its creation. The
palace opens onto a new horizon, like
the phoenix that rises from its ashes,
to write the newest pages of its history.
Unlike most other historical Parisian
palaces that have chosen not to bring a
sense of modernity into the decoration
of their establishments, Hôtel de
Crillon positions itself very differently
from its competitors and delivers a
new vision of the Parisian luxury hotel
experience.
The hotel’s modernity comes to the
forefront around its collection of
over 600 works of contemporary
art and its numerous pieces of highly
modern and unique furniture designed
exclusively for the hotel. Given the
hotel’s roots from the 18th century,
several designers have come to deliver
their touch by creating a connection
between this period and the 21st
century. All the classified parts of
the building have been conserved or
concealed to give a new look. There are
also several humorous ‘clins d’oeil’ to
discover in the hallways of the rooms
bringing together once again time,
history, and modernity.
Rosewood has come to provide a fresh
vision of French luxury and reinvent
its brand. It is interesting to see a
foreign brand in France that has been
able to conquer this challenge, and it
is an even rarer feat to highlight and
encourage it.
Photo credit:
Hôtel de Crillon
A Rosewood Hotel
About the author
Inspired by the experience of service in
luxury hotels, Laurent Delporte, expert
in luxury hotels and the French art of
welcoming, uncovers the latest trends
and advises on hotel projects while
delivering the best of what he knows.
His insatiable curiosity, transversal
perspective, and sharp eye on luxury
hotels, not to mention his network of
experts, investors, hotel management,
and fresh talents, are among some
of his greatest assets. During his
tenure at Sofitel, he was in charge of
international marketing and oversaw
the luxury repositioning of the Sofitel
brand. He has visited over 400 4-star
and 5-star hotels and Palaces around
the world to date. A graduate of HEC
Paris, he regularly lectures on the
fundamentals of the luxury hotel
industry at several top schools (such
as HEC Paris, Dauphine, and Sup de
Luxe), and he is the director Master of
International Hotel management at
Skema Business school. He organizes
also many conferences in this sector
(EquipHotel, Maison&Objets, Sleep
Hotel Design). Since 2011, he has
directed the site “Decoding the Luxury
Hotel Industry,” where he synthesizes
his experiences in the hotel universe.
He decodes the backstage activities of
this sector: from restaurant service to
accommodations, from architecture
all the way to the quality of the
services, his interviews, advice, and
articles offer the logistical support
to which professionals can look to in
their search for information. Today,
Laurent Delporte leads a community
of over 70 000 followers across social
media (Facebook, Twitter, Instagram,
Pinterest, etc.).
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