Luxury Hoteliers Magazine 4th Quarter 2017 | Page 24

HOW ARE YOU ABLE TO WORK WITH THEM ON IMPROVING THEIR PROGRAMS? The first step is to assess the existing program, what needs improvement, and what needs to change. Whether it’s an entirely different direction, or if it’s just a simple boost, we are able to work with our clients to determine their needs. Our programs are known to increase year to year sales in the double digits (56% up in craft cocktail sales year to year in the case of our most recent hotel project!). We develop an extensive training program for each and every venue we work with. This is key in ensuring the craft cocktail recipes and techniques we develop are properly implemented. We don’t leave a venue high and dry after our initial trainings - part of our programming includes in-person and remote follow-up, as well as developing new drinks based on the seasons and special events. WHAT ARE THE KEY TRENDS FOR THE NEXT YEAR? Mexican and South American spirits are hot now, and they will continue to grow in 2018 - specifically Mezcal, Pisco, and Cachaca. We will also see the huge rise of gin and rum products to market begin to even out. High volume establishments will continue to realize the ability to produce quality cocktails, with quality ingredients, in an efficient manner. The luxury experience will continue to rise while keeping in mind more moderate selections for varied budgets. Because when it comes down to it, we all want that luxury experience, right? 24 ILHA