Luxury Hoteliers Magazine 4th Quarter 2017 | Page 14

CAN YOU TELL US ABOUT RECENT COLLABORATIONS WITH ARTISTS? Collaborations are a very important part of our universe at Vilebrequin. It’s amazing to work with great artists and brands that share the same vision of enjoying life and its best moments. Currently, we have amazing collaborations such as Karl Lagerfeld and Massimo Vitali, which have had extremely positive feedback! We have an upcoming collaboration with American Artist Donald Sultan before the end of the year. Collaborations are the perfect way to renew our energy and presence as a brand; the perfect combination between our values and heritage, with a great touch of fresh inspiration from our partners. YOU ARE CONTINUING TO EXPAND GLOBALLY. HOW STRONG IS THE LUXURY MARKET? The luxury market is very powerful, yet challenging. We are now facing plenty of changes in the marketplace, especially with digitalization and the evolution of the way people consume goods. We no longer talk about buying…people want to have experiences. They are concerned with their well-being and their leisure. The way consumers interact with brands needs to be reinvented. It is exactly because of these new consumption trends that we want to focus ourselves on the customer experience, notably with a big plunge into the hotel and resort industry; a segment that has everything to do with our brand’s DNA. We have a very international clientele who travels a lot, especially to 5-star hotels, resorts, and palaces. Vilebrequin is the perfect synergy to help answer the needs and desires of hotel guests while on their vacations. 14 ILHA