Luxury Hoteliers Magazine 3rd Quarter 2018 | Page 96

BEYOND GOLD AND GIMMICKRY: DELIVERING THE “LEAN LUXURY” EXPERIENCE By Thomas Grundner Private yachts. Expansive spaces. Sugar and spice and everything nice. According to Merriam-Webster, luxury is defined as a condition of abundance, something that adds to pleasure or comfort but is not absolutely necessary. It is an indulgence that provides satisfaction, pleasure, or ease. 96 ILHA