Luxury Hoteliers Magazine 3rd Quarter 2018 | Page 79

Canyon Ranch Lenox
Canyon Ranch Tucson
HOW HAVE YOU UPDATED YOUR FITNESS PROGRAMS ON CELEBRITY CRUISES TO ACCOMMODATE NEW TRENDS ?
Together with Celebrity Cruises , we have set out to reinvent fitness at sea . Our redesigned classes feature the latest fitness trends , such as Tabata and spiritual cycling , and our new seminars cover popular wellness topics including age-defying technology and acupuncture for pain relief . At Canyon Ranch , we believe wellness is a lifestyle . This program creates motivation and inspiration for our guests to maintain their healthy habits and explore fun , cutting-edge fitness practices .
HOW DO YOU ENGAGE WITH YOUR GUESTS ON SOCIAL MEDIA ? WHAT PLATFORM IS THE MOST SUCCESSFUL FOR YOU ?
Social media gives us unique access to connect with our guests whether they are at a Canyon Ranch location or at home looking to book a transformative getaway . Social customer service has become an extremely valuable tool as many of our guests take to social media to ask questions , share positive stories , etc .
Instagram tends to be our most successful platform . The Canyon Ranch Wellness Resorts lend themselves to stunning , inspiring content , which allows our current
and prospective guests to take a brief “ vacation ” from their typical lives and immerse themselves in the Canyon Ranch culture , whether at land , at sea , in the office or at home .
HOW HAS YOUR CAREER IN THE LUXURY HOTEL INDUSTRY WITH BRANDS LIKE FAIRMONT , RITZ CARLTON AND HYATT PREPARED YOU FOR YOUR LEADERSHIP ROLE WITH CANYON RANCH ?
For nearly four decades , Canyon Ranch has set the bar for luxury within the wellness arena . From our curated selection of activities to attracting the most respected leaders in the medical and healing fields , we have led the wellness revolution with strength and perseverance . It is an honor for me to not only work with some of the finest health and healing professionals in this space , but to also take my decades of global experience with some of the leaders in the hospitality industry and incorporate those skills into our day to day operations . We are on an exciting growth trajectory as we carve out our strategic roadmap through the various brand dimensions over the coming years . Hospitality remains core to all that we do , as we welcome our guests to experience Canyon Ranch at sea or on land , as they luxuriate within our spa facilities , push the limits of their fitness goals , and adopt
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