Luxury Hoteliers Magazine 3rd Quarter 2018 | Page 63

Each new year brings different trends in the world of luxury travel, with hotels trying to attract travelers from various corners of the globe. High- scale facilities are reinventing themselves, hoping to appeal to millennials and the modern generation. However, fancy accommodations or Michelin- starred restaurants play only a small role in the process. What’s next for the industry? It seems that luxury hotels have a better chance of success by being a part of the community and providing travelers with genuine experiences. PART OF COMMUNITY For an extended period, luxury hotels provided guests with an intimate seclusion; the local community was not part of the picture and travelers did not get the chance to enjoy a complete, fully- immersing experience. In recent years, such hotels have become interested in becoming a part of the local community. The staff is now well-aware of the local experiences travelers can enjoy, arranging meetings with artists, local tours, etc. SPACIOUS ACCOMMODATIONS Travelers have grown accustomed to visiting new places as a group, redefining the concept of multigenerational travel. Luxury hotels have adapted to these demands, ensuring more spacious accommodations for their guests. They have understood that groups traveling together require ample living space; for this reason, many hotels now offer large suites, as well as villas upon demand. SOCIALIZATION Millennials are conscious travelers, having specific preferences about their accommodations. They are interested in luxury travel, choosing hotels that cater to their needs. One of their significant interests is socialization, including when traveling. Numerous hotels have now lobbies, bars, and other gathering places, providing their guests with a relaxed and inviting atmosphere. Now, if you were to visit a luxury hotel in Detroit Metro Michigan, you would immediately notice the lifestyle-focused design. GLOBAL APPEAL The modern generation is, without any doubt, interested in traveling. We have a lot of transportation means available, finding it easier to get from one place to the other. Nevertheless, we always tend to choose THE WORLD OF LUXURY TRAVEL IS ALWAYS CHANGING AND, WITH EACH YEAR, WE CAN EXPECT NEW TRENDS TO APPEAR. destinations that are close to us. Luxury hotels, to broaden their global appeal, offer customized travel packages to clients from all over the world. These beautiful packages come at affordable prices, enticing travelers to discover sites from Africa, Asia or the Middle East. Moreover, as global hotels, they can satisfy diverse tastes, without the cultural barrier being so obvious. PERSONALIZED JOURNEYS While the accommodation offered within a luxury hotel can be quite surprising, it is not the defining factor for an unforgettable adventure. In fact, more and more travelers are interested in the experiences enjoyed throughout their stay. Personalized journeys are provided for a wide range of travel destinations, allowing travelers to create memories that they will remember for the rest of their lives. In fact, one can even decide to organize their wedding day in such a hotel, taking advantage of the unique setting. A FINAL NOTE The world of luxury travel is always changing and, with each year, we can expect new trends to appear. However, it is clear that travelers are interested in discovering the local community as well. They want to be engaged throughout their entire journey, enjoying customized experiences and accumulating precious memories. ILHA 63