Luxury Hoteliers Magazine 3rd Quarter 2018 | Page 51

Canopy by Hilton Washington DC The Wharf Guest Room the environment has been part of our DNA. In creating the Canopy by Hilton brand, we listened to traveler’s wants – including finding ways to incorporate sustainability through our filtered water stations and delivering “Break Fast” options in recycled brown bags. Additionally, all guests have access to our fleet of Canopy bikes and curated jogging routes as an alternative to using a car to get around to reduce the property’s ecological footprint. A big part of what makes us Canopy by Hilton is finding like-minded partners to share our vision. Partners such as TradeCraft, who provide our locally sourced coffee and tea; Planet Dog, our Paws in the Neighborhood partner and a member of the pet sustainability coalition that enhance dogs lives; Apivita, the sustainable Greek bath amenities business; and Serta, the makers of mattresses crafted from post-industrial recycled steel and wood all align with our fresh approach to our lifestyle hotel offerings making a clear difference. Our Hilton initiatives are also major contributors to Canopy by Hilton’s sustainability efforts. One example is “Lightstay,” Hilton’s proprietary corporate responsibility performance measurement platform which has been recognized for its innovative approach to reducing its environmental impact. Another example is Hilton’s Clean the World soap recycling initiative that has already collected more than one million pounds of partially-used soap, which have been recycled into more than four million new bars of soap. Both initiatives are major aspects of our environmentally responsible practices. WHAT ARE YOUR PLANS FOR THE BRAND IN THE NEXT COUPLE OF YEARS? With over 30 properties in the pipeline, we are excited to share Canopy by Hilton’s love of local with our guests in new neighborhoods in the years to come, including Zagreb, Chengdu, Atlanta Midtown, London City, Boston, Kuala Lumpur and more. As the brand grows, we also look forward to finding new, local ways to expand our partnership offerings such as Paws in the Neighborhood, Canopy by Hilton’s partnership with Planet Dog that allows guests to share energizing, comfortable stays with their canines.