Luxury Hoteliers Magazine 3rd Quarter 2017 | Page 7

Drone images from Myanmar WHAT IS DRIVING TRAVELERS Tom prefers to do things differently, and The Black Tomato Group is an extension of his philosophy, creating bespoke travel experiences that start with the dream and discover the destination on the way. Here he talks about truly connecting, engaging and creating experiences that are transformative, and tells us about some favorite travel destinations you’ll want to visit. THE ETHOS OF TRAVEL HAS CHANGED SO MUCH IN THE LAST FEW YEARS, AND HIGHLY CUSTOMIZED, UNIQUE AND “OFF- THE-BEATEN-PATH” EXPERIENCES ARE FAR MORE IN DEMAND. IS THE NEXT STEP TO FIND MORE MEANING? WHERE IS THE LUXURY TRAVEL SPACE GOING WITH THE IDEA OF EARNED EXPERIENCES? What drives us to disconnect in a highly connected world is exactly that - to find more meaning. Earned Experiences cut to the heart of this sentiment - in order to truly discover ourselves in an honest and genuine light, we need to enter the unknown, push our own boundaries and allow all distractions to melt away. Off-the-beaten-path travel experiences provide a chance for unfettered self-discovery, and the majestic beauty of these remote destinations becomes all the more eye-opening and transformative. TO MAKE THE CHOICES THEY MAKE? People today want and expect more from their travels. Travel is no longer simply an opportunity to visit a new place, rather it’s a mindset -- a rare chance to push personal boundaries in ways that we generally don’t have the ability to in our day-to-day lives. Travelers want to be transformed by their experiences, they want to be the first to experience off-the-beaten-path, emerging destinations, and they want to truly immerse themselves in local culture along the way. They seek out operators and destinations that can facilitate this type of once-in- a-lifetime trip. Of course, travelers still love the perennial favorites when it comes to destinations, but there’s a huge and undeniable fascination with the unknown right now that shows no sign of slowing down. ILHA 7