Another hotel brand that puts authenticity
at its core of their visual social media efforts
is the Ace Hotel. Not only does their main
Instagram account showcase nightlife hot spots,
the property itself, and in-hotel events, each
individual location has its own Instagram account
that takes the hyper local approach to show off
what makes their location special. like Repost will help you repost the photo on
Instagram, preserve the original caption, and give
credit to the original poster while giving you the
opportunity to add your own copy to it. If you’re
a cut above simply reposting photos, leveraging
influencers by way of an Instagram or Twitter
takeover as Hilton did with their newest brand,
Canopy, is also a smart move.
If the idea of creating your own content (let
alone choosing the all-important Instagram filter)
makes you wary, all is not lost. Leveraging upon
user-generated content provides an opportunity
for an easy win when it comes to being present
on social channels. As the name implies, user-
generated content is content that is created
organically by the public or your own followers. When millennial planners are considering hosting
their event at your property, they want to know
what makes your ho