HOW HOTELS CAN BEST LEVERAGE THE POPULARITY OF
By Louise O’Brien
Traditional media relations and direct
marketing stillw hold sway over the choices
travelers make. But, in light of the fact that
76% of travelers share photos of their travel
experiences on social media, it is not surprising
that social media sites like Instagram are
increasingly gaining importance when it comes
to travel planning. More followers on your
hotel’s Instagram page, and more posts about
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your hotel on Instagram by other users, leads
to greater awareness of your hotel among
a larger group of potential guests. And as
the technology evolves – allowing travelers
to actually book their hotel stay through an
Instagram post that re-directs the user to your
hotel’s booking engine - this can lead to more
bookings at your hotel in real time.