WHAT IS THE CORE VALUE THAT
YOU REINFORCE EVERY DAY AS
GENERAL MANAGER?
Teamwork. Every individual contributes
to making this hotel and brand one
of the most respected and admired
in the world. That means, delegating
responsibility and trusting individuals
to meet and exceed expectations.
We have a fantastic team at Armani
Hotel Dubai, who are at the heart
of everything we do, and drive our
success consistently.
exploring the world and seeking new
and innovative experiences. That’s
important because the hospitality
industry will see a significant shift in
how we leverage technology so that
we can serve our guests better. From
planning their stay to chalking out
the itinerary to after-stay service,
technology is going to be the game
changer. We are among the first to
embrace digital transformation and we
will continue to invest in technology to
appeal to the new generation of smart
travellers.
WITH THE RISE OF BOUTIQUE
HOTELLING, THE AFFLUENT
ARE BECOMING MORE
SELECTIVE IN CHOOSING
THEIR LIFESTYLE EXPERIENCES.
AS SUCH, MANY WOULD
SAY THAT LUXURY IS BEING
REDEFINED. WOULD YOU
AGREE? WHY OR WHY NOT?
Of course, luxury has become
redefined and given that it is a purely
intangible experience, the challenge
for us is to anticipate, meet and
exceed the expectations of our
guests. Luxury does not mean offering
luxurious amenities – it is part of the
culture, where guest preferences and
expectations are our priority.
While the fundamentals of the luxury
hospitality experience are similar
– in terms of hotel infrastructure,
amenities and the services provided –
where it really matters is the service
standards we set.
HOW HAVE CHANGES IN
TECHNOLOGY IMPACTED
ARMANI HOTEL’S
ENGAGEMENT WITH NEW
MARKETS?
For us, the opening of new markets is
really important; we already see that
happening with an increase in number
of guests from China, the Indian
Subcontinent and Africa. In fact, most
recently, Armani Hotel Dubai won the
‘Chinese Preferred Hotel’ certification
from Ctrip, China’s number one travel
website and Online Travel Aggregator
catering to businesses and consumers.
The certification recognises the
Chinese-friendly services offered by
Armani Hotel Dubai.
Secondly, millennial travellers are
LIFESTYLE MANAGEMENT IS A
CONCEPT THAT ARMANI HOTEL
DUBAI HAS BECOME QUITE
KNOWN FOR. TELL US ABOUT IT.
Sure. While our location and brand
identity enable us to form an instant
connection with our guests, we focus
further on enhancing the service
standards we offer. We achieve this
through our ‘Lifestyle Managers,’ who
meet every need of our guests. This
focus on personalized service sets us
apart and enables us to form long-
lasting relationships with our guests.
This is reflected in the number of
repeat guests we have – from across
the world.
IF YOU COULD SUMMARIZE
THE ARMANI BRAND IN THREE
WORDS WHAT WOULD THEY BE?
Location. Luxury. Personalized Service