As Rovinj and Istria were already well established holiday destinations in
the 70s with many remarkably well-constructed Hotels, but which are now
outdated, all of the mentioned key investments were built on locations
of previous icons of a past tourism era. This strategy is a key factor in the
economic and environmental sustainability of our long-term goal to turn
Rovinj into a Luxury destination which can satisfy the needs of travelers of
the 21st century. Not only were we able to protect the pristine coastline
by not adding any new green field developments and only re-used already
developed land, but we also made use of the existing top locations and
replaced the aging 70s style properties with contemporary architecture
which blends into the landscape and nature. This approach is also the only
possible way to achieve our main business goal, to grow business not by an
increase in capacity but in ADR.
Hotel Lone & Eden Pool
ILHA 9