Maistra Hotels were the ILHA’s official
partner for the European Luxury
Hospitality Summit, held at the Lone
Hotel in Rovinj, Croatia, and Peter
joined a very dynamic panel discussion
on Developing a Sense of Place,
which explored how hotels can inspire
their guests to connect with their
destination using design, amenities,
services and more. Here, Peter tells
us about exciting new developments
within the Maistra brand, and how they
have taken guest experience to a more
personalized and authentic level.
development of beaches, pools, sport
and convention facilities and joined
infrastructure projects with the city.
Having been for many years a local
tourism and hospitality company with
the philosophy of managing all of the
owned Istrian properties ourselves,
in 2014 we made the far-reaching
decision to purchase majority shares
in the Hilton Imperial Dubrovnik. This
move out of the local region and first
experience as an owner in partnership
with an International management
company opened the doors for future
expansions. After this first positive
experience, there are already concrete
plans for further hotels in two other
top destinations like Split and Zagreb.
Adding new 5 star hotels to existing
properties would have been counter-
productive in creating a Luxury
destination. Looking back at the past
5 years, I am happy to say that this
approach worked and despite no
Maistra has some exciting
projects in Croatia. Can
you tell us about them?
Maistra and its owning company Adris,
developed more than 10 years ago
an ambitious strategy to turn Rovinj
from a 2-3 Star summer location,
into an up-market 4-5 star all year
round destination. So far, we have
invested 400,000 million Euros in our
products and by 2019 we plan to invest
an additional 200,000 million Euros.
The year 2009 represented a turning
point in the tourist offer of both the
destination and the company with the
construction of Hotel Monte Mulini,
the first LHW property in Croatia.
The most noteworthy investments and
new developments following Hotel
Monte Mulini were the 5 Star Design
Hotel Lone, the Luxury Boutique
Hotel Adriatic and the upper 4 Star
Family Hotel Amarin. For 2018 we
plan the opening of our new 209
Bedroom Luxury Flagship Hotel,
positioned right on the new Marina and
with stunning views over the old town
of Rovinj. At that point, more than 95
of hotel facilities will be in the upper
4 and 5 Star segment while Rovinj will
be transformed into the prime luxury
destination of Croatia and the entire
Adriatic coast.
Our investments are not limited to
new hotel developments but include
up-grades and refurbishments of
existing properties as well as not
unsubstantial amounts spent on
Wellness Monte Mulini
Hotel Monte Mulini
ILHA 7