Atmosphere Bar, Shangri La
In the dynamic Beijing Central Business District, Shangri-
La China World Summit Wing offers some of Beijing’s best
restaurants and the city’s highest bar. Here, dining outlets
participate in a group-wide initiative, whereby menu items
are flagged with a pea-shoot logo to signify when the dish
contains products that are locally grown, chemical- or
pesticide-free, free range, certified organic, and so on.
The name of the initiative is Rooted in Nature, Shangri-La’s
sustainable food program, which, by 2020, aims to achieve
a 75% increase in the amount of sustainably sourced food
offered at Shangri-La dining venues worldwide. This focus
on healthier menus that protect Earth’s natural resources is
one reason why China World Summit Wing is attractive to
millennials.
Here’s another reason: Millennials are inclined to travel in
large groups in search of exciting, visually compelling dining
adventures. And variety is important. On this matter, China
World Summit Wing General Manager Mr. Hakan Ozel
weighed in with the following:
“When it comes to food and beverage, we find that
millennial travelers seek tribal experiences they can share
with friends (both in person and on social media) that
provide visual stimulation and, just as importantly, quality in
taste. China World Summit Wing, Beijing offers nine unique
dining and bar outlets that cater to different tastes while
simultaneously providing design aesthetic that millennial
travelers lust after.”
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