Luxury Hoteliers Magazine 2nd Quarter 2017 | Page 41

Atmosphere Bar, Shangri La In the dynamic Beijing Central Business District, Shangri- La China World Summit Wing offers some of Beijing’s best restaurants and the city’s highest bar. Here, dining outlets participate in a group-wide initiative, whereby menu items are flagged with a pea-shoot logo to signify when the dish contains products that are locally grown, chemical- or pesticide-free, free range, certified organic, and so on. The name of the initiative is Rooted in Nature, Shangri-La’s sustainable food program, which, by 2020, aims to achieve a 75% increase in the amount of sustainably sourced food offered at Shangri-La dining venues worldwide. This focus on healthier menus that protect Earth’s natural resources is one reason why China World Summit Wing is attractive to millennials. Here’s another reason: Millennials are inclined to travel in large groups in search of exciting, visually compelling dining adventures. And variety is important. On this matter, China World Summit Wing General Manager Mr. Hakan Ozel weighed in with the following: “When it comes to food and beverage, we find that millennial travelers seek tribal experiences they can share with friends (both in person and on social media) that provide visual stimulation and, just as importantly, quality in taste. China World Summit Wing, Beijing offers nine unique dining and bar outlets that cater to different tastes while simultaneously providing design aesthetic that millennial travelers lust after.” ILHA 41