The Ritz-Carlton Paradise
Valley, Arizona - USA
identity can significantly redefine
a hotel product and the compset it
benchmarks against.
How will hotel spas
change in hotels of the
future?
Hotel spas in the traditional cross-
border definition of a hotel spa will in
the future be downsized from many of
the oversized spas we see today! It’s
a bold statement but there are two
trends that will influence this direction.
The first is that few spas ever deliver on
the ROI objectives that were planned
from the outset and cross-selling
or optimization of such spaces are
practiced at a very low rate. Owners
and investors will demand much more
clarity in how these spaces deliver
an ROI and will put a cap on spas
being over built and justified solely by
‘aesthetic rhetoric’. In my co-authored
contribution to the book ‘Hotel and
Resorts: An Investor’s Guide’ David
Harper and myself provided clarity
on how to determine the financial
performance of a spa facility and its
correlation to the property value, and
this is something that rarely happens
in the planning stage of a new hotel
spa. If such principles occur the hotel
24 ILHA
spa concept and its related investment
will be kept in check and high likely
keep the spa development under fiscal
control.
The second is the influence of
societies’ wellbeing demands are
changing how experiences are
translated into facility and service
provisions to serve both the guest’s
wellbeing expectations and facilitate
a competitive element to the hotel
property positioning.
benefit to hotels having a
wellbeing concept?
We have seen an increase of up to 20%
in TRevPAR for properties planned and
operated with a wellbeing hospitality
principles applied. Therefore,
applying a vital wellbeing DNA thread
throughout the hotel by integrating
healthier consciousness and a wellness
influence rather than it offered solely
as a dedicated spa and wellness space
brings significant benefits to both
owner and operator.
What’s the financial
Pine Cliffs Resort, A Luxury
Collection Resort, Algarve – Portugal