IF YOU COULD SUMMARIZE THE PALAZZO VERSACE BRAND
IN A THREE WORDS, WHAT WOULD THEY BE AND WHY?
It’s “a hidden gem”. That’s what it is. When you walk through that
door you’re just blown away. It’s unexpected, as well. The interesting
thing is that both the Gold Coast property and this property have that
amazing sense of place. People always say they feel calmer when they
are here. Despite the perception that might exist, it’s unbelievably
peaceful, and the Gold Coast property was the same. That’s great
design. Great design is when the attention to detail elements is
considered. So, the people may not see or understand it because they
don’t need to. It feels right, and that’s in the detail, it’s not in the big
stuff. You will always see floor to ceiling matching detail and symmetry.
The balancing of everything is very, very critical… Palazzo Versace is
designed like a large villa, and living rooms and real bedrooms, and
that home away from home sense of space. The amount of work that
went into every detail—how the curtain connects with the bedspread,
and how the bedspread connects with the beige off the chair; how the
marbles interact with each other, and how the leathers that we select
for the tissue boxes and accessories work together. Every single one of
those is done in finite detail.
HOW DOES PALAZZO VERSACE DUBAI GO FORWARD
FROM HERE?
A boutique hotel should not be everywhere; it should be in the right
locations. It should not be rolled out in 35 different places. It should
be select; doesn’t have to be a palace concept in its entirety; doesn’t
even have to be a combination of residences and hotel. It’s got to be
in the right place. You’ve got to find that right synergy… It’s authentic.
And when it’s authentic, you pay for authentic. So, right location, right
partners.
About the author
Dellvin Roshon Williams is an haute lifestyle writer specializing in articles,
features, and B2B PR & Marketing copywriting services in the luxury
hospitality, residences and lifestyle industries. Williams helps resolve brand
language and strategy challenges for affluent, discerning partners by
working with them to focus and direct communication to bring conceptual
precision and polish to their overall message design. Williams also
contributes articles to International Policy Digest, a globally recognized
independent foreign policy website, and has presented in the United States,
Canada, the Caribbean, India, and the UAE. You can find him on Linkedin at
www.linkedin.com/in/williamsconsult
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