MAJORITY OF
U.S. WINTER
VACATIONERS
UNDETERRED BY
RECENT NATURAL
DISASTERS
Survey shows two-thirds of U.S. travelers who
take an annual winter vacation to an impacted
destination will return this year, with 40 percent
bringing extra food and supplies to donate
A new survey by independent marketing communications
agency Eric Mower + Associates asked 754 U.S. adults if
recent natural disasters – from Hurricanes Harvey, Irma
and Maria to the California wildfires – had affected their
winter vacation plans. The results reveal some bright spots
in the forecast: not only do many plan to return to impacted
destinations this winter but many say they will help with
recovery efforts while there.
ILHA 111