LUXE CULTURE by idoghana Spring/Summer | Page 38

Sole Serum: A bride’s must have Sole Serum is the brainchild of former ad exec Tricia Andrews who spent 12-years in high heels and haute couture. For Tricia, the confidence and empowerment from wearing beautiful shoes outweighed the aches and pains. Day to night she wore her heels to presentations, client dinners and on business trips, but eventually sore feet got the best of her. Tricia needed something that soothed her pain in a pinch. After reading an inspiring article about the founder of Spanx, Tricia’s wheels (and heels!) started churning. She put together a team of experts to create Sole Serum, a luxurious FDA-compliant foot serum that combines the healing elements of lavender, tea-tree oil, and peppermint (a natural pain reliever) with a hint of Lidocaine to gently melt pain away. Whether it’s from new shoes that have yet to be broken in, a pair of special occasion stilettos, or just a long day on your feet, pain happens to everyone and Sole Serum melts it away with no negative side effects. Directions for Use: Apply to areas that hurt, wait 60-seconds for Sole Serum to dry and pain is relieved within 10-minutes. Results last for 2-hours and Sole Serum can be reapplied up to 4times a day. 15 ml $29.50, 5ml - $9.99. www.soleserum.com