Describe the woman you are designing for.
Jia Collection is for modern women on the go.
Because of the versatility of the designs, our
customer is able to wear our line for a
multitude of occasions–work, cocktail parties,
charity events, gallery openings, girls’ night
out, shopping and both business and leisure
travel.
Each of your pieces can be worn at least two
different ways. Please explain how you’re
able to create stylish and functional clothes.
Traditionally, there is always an inside and
outside of each clothing piece. By shifting the
perspective a little, the inside can become
outside and vice versa. This is particularly
doable compared to many other products
because clothing is made of fabric, which is
very pliable. Instead of designing only the
outside, I design the inside of a clothing piece
as well. By paying meticulous attention to
details and construction, a clothing piece is
utilized to its maximum po [