Luxe Beat Magazine MARCH 2015 | Page 91

Epicure zero confusion. We always try to r t y o a th n o r for items that do not grow in our area, or are out of season to grow in our area. What does “organic” mean to you? To me organic means “pure” or how food should be. Just food. You shouldn’t feel at risk for health issues by eating “food”. So to me, organic means, “What food SHOULD be!” Is it true you grew up on a farm? Yes. I grew up between Illinois, and Arizona. My dad is a farmer in the Midwest, and my mother comes from a long line of farmers as well. Having been raised on a farm and brought up by a family of farmers in the Midwest, I’ve come to understand how much care should go into the food we eat by those who grow it. What is your favorite childhood memory? I always loved going out in the combine with my Dad. I also was very fond of the John Deer riding lawnmower, I wanted so badly to ri o o off r to o yar just to drive the lawnmower. What is the benefit of your service? We make eating organic easy. We make a weekly menu, you’re allowed tit tion o yo r not stuck with items you hate, and we deliver the box right to your door. Where do you see Farmbox Direct a year from now? Five years from now? Well, we are headed to a Series n to o nationa in th r t quarter of 2015. We have also been in talks to go into the China market ith ar o ir t n y ar Well, I am currently awaiting Elon Musk to get people to Mars. If he r it o t i r o t ho to get Farmbox Direct there as well. What is your biggest challenge as Ashley’s Top 5 Reasons to use Farmbox Direct 1. We make eating healthier organic, and local items affordable! 2. We deliver your items right to your door! 3. You are making a change for your health for the better! 4. You are supporting local businesses! 5. We pick the BEST organic and local items to bring to you each week! a business owner? Time management. I am a mother, a single mother at that, so it is very hard to juggle being a mom, and a CEO, but I am working on that. Who is your competition? Really no one. I actually am pretty lucky that I really don’t have a big competitor. There are companies who do “sustainable food” but I only will touch USDA rti r ani What are your juicing boxes? They are designed for people who juice on a regular basis, and i n aro n iff r nt to in tho ith iff r nt ro I started the juicing boxes, as I am an avid juicer. How does a customer know what they will get in their box? Each Saturday I make the new menu. Then the customer logs into their account, and is able to make any substitutions they would like so that their box is customized to their liking. What is your favorite fruit? Mangos! I like to add a tad of spice to my mangos. Chili Power, with a dash of lemon. What is your favorite vegetable? I love the fall, so I am a HUGE squash fan. ALL squashes To learn more about Farmbox Direct go to www.farmboxdirect.com. 91