Luxe Beat Magazine MARCH 2015 | Page 26

Cruise Compete Previews Cruise River Industry Trends for 2015 As we approach 2015 and beyond, cruise enthusiasts- and the cruise lines themselves - know that cruising has never been more popular. In fact, there are 35 new ocean ships and 21 new river ships scheduled to debut by 2018. CruiseCompete’s consumers are constantly telling us what they are experiencing and what they would like to see from the cruise industry. With this information, and their expert knowledge of the industry, the cruise specialists at CruiseCompete, (who provide on average a million quotes a year,) are able provide insight on ocean and river cruising trends you might experience in 2015. Here are 8 predictions that cruise lovers will appreciate: 1. Cruising Becomes A Company Perk- Company paid cruise vacations will become a way to entice, and keep, a company’s best employees, by showing appreciation for someone’s work while rejuvenating them to peak performance. Cruise tra ay o a h a th n t for all employees, since stress reduction leads to better long-term good health and productivity. The a on oar i ontin to n 26 new ways to rejuvenate the health and well-being of their guests, with yoga and meditation, diet and detox, plus exercise programs. 2. GPS Tracking of Children While On Vacation- If you’ve ever lost a child in a crowd, even for a moment, you know how terrifying that can be. There’s a new solution hitting the market that is perfect for traveling families; parents who want to keep close tabs on their children will have the option this year to equip them with GPS. These handy new wristband GPS units are the most practical way be sure you know where your child is at all times, and give an added measure of security, whether you are onboard or on onshore for excursions. These are great to have anytime and anywhere. 3. All-Inclusive Options Continue to Increase at a Rapid Pace. In particular for the luxury and ultra-luxury sector. We just keep adding and adding included amenities to the most comprehensive chart detailing “what is included “on cruises. In fact cruise lines have told us they use this chart frequently to see what their competition is adding to the cruise experience. See the cruise line included amenities here: allthingscruise.com/all-inclusive/. 4. Ultimate Luxury and Adventure - Cruise lines keep coming up with more over the top experiencesonboard and ashore- to entice people who crave the ultimate in luxury and new adventures. And look for cruise lines to combine river cruises ocean cruises; they will deliver new and versatile cruise opportunities for those cruisers who want it all. We’ll also see more “private” areas built into ships, so that celebrities and others seeking privacy can book areas that are private and where their children have dedicated pool, dining room, concierge and other amenities. 5. Past Favorites Become New Again- The all-important Baby oo r o ra hi i o ri h a the cruiselines bring back favorites from the past. Companies like Princess Cruises will continue to be a favorite for baby boomers seeking comfort from familiar experiences like the Love Boat. Their advertising program, undoubtedly from research touts familiarity and “Come Back New” stresses to de-stress. 6. Enhanced Technology & Personalization That’s All About You - Technology will become even more advanced in areas such as bars and restaurants, and ships will have in-room tablets to book future cruises while still on board. Luxury cruise lines will also keep an automated record of your preferences and build your mini bar/personal hygiene basket to taste before you arrive. 7. Focus on the Family and Multigenerational travel - Family suites i off r on an nanni or th duration of a cruise, and lines will provide personal GPS tracking bracelets for children so parents and caregivers can locate them at any time. The lines will also begin to design programs that appeal to multi-generational groups, where PHOTO COURTESY OF FREEIMAGES.COM Consumer & Authoritative Research Reveals Most Significant Trends Cruise Travelers May Expect in 2015