Wellness
Expansion Persists
for ‘Soothe’ Mobile
Massage-On-Demand
By Merilee Kern
W
e’ve all had them.
Those days that start
off perfectly fine and
then take a hard left
turn onto the stress
superhighway. On these rough days
in particular, there’s nothing like
a relaxing massage to calm your
nerves and alleviate anxiety. But,
all too often we don’t know in
advance we’re going to have a “bad
day” and, thus, didn’t have the
foresight to make a therapeutic
massage appointment at the spa,
which is surely booked solid weeks
in advance. Indeed, unless you’d
thought to book an appointment
well ahead of time, that postworkday or workout massage is
going to have to wait until the spa
has an opening. Happily, one
company has set out to change all
of that: Soothe. This emerging
mobile massage-on-demand service
allows consumers to quickly and
easily book a professional spaquality massage at their home,
hotel or other location of choice
via a smartphone APP or online
with as little as 60 minutes
advance notice.
Soothe is the brainchild of tech
ntr r n r
r in a ff an
who founded and now operates
the endeavor. The idea came to
a ff an h n a t r a on
stressful day of traveling, he
wanted a massage but was
frustrated by the fact that he
couldn’t book an appointment on
such short notice. And so lit the
spark now known as Soothe, which
r to n
in o
n
an
is reportedly now the largest
massage provider in that region.
The company subsequently
expanded into additional service
areas, including Orange County,
Phoenix, Scottsdale, Austin, Miami,
t a
r a
a
a h an
now San Diego.
at r thi y ar ooth ha it
sights set on launching in
Washington D.C., Chicago, San
ran i o an
or to off r
its brand of mobile massage
therapy throughout these major
metros. From there, Soothe plans
to continue rolling out services in
every major U.S. city within the
next 24 months and will notify
those who register online or
through the APP via email as soon
as services become available.
“Soothe’s uniqueness lies in its
ability to connect the client to an
available therapist who can quickly
c