THERE ARE NO DO-OVERS.
Dave Cowens and Tom Raffio met by chance. The Boston Celtics
Hall of Famer was speaking at a conference in Mexico. Tom Raffio,
the CEO of Northeast Delta Dental, was in attendance and was in
the process of writing an inspirational business book. Dave’s talk
was focused on the experience he had as a basketball player and
coach and how the connection to success in business and life
directly relates to the mentality instilled in the sports world.
on the smaller side for a professional NBA center. Johnny Most gave
Dave Cowens the nickname, “Big Red,” in spite of his size but
because of his big impact on the game, and it stuck.
“By sharing the knowledge I’ve gained from my years in basketball,
which everyone who knows sports can relate to, and linking those
aspects to Tom’s behind-the-scenes experience in running a company,
we are trying to make the hidden truths of sustaining a business
become visible,” says Cowens.
“After listening to my speech, Tom had seen the parallels between
the chapters he’d already written and the elements I had outlined at
the conference,” says Cowens. “We’d both identified the importance Combining lessons from the boardroom with directives on how to
make big wins in the NBA, There Are No Do-Overs shows readers
of communication, teamwork and having high standards and we
the devil is in the details. In other words: success is the sum of paying
knew the connections didn’t stop there.”
attention to detail when it comes to business, sports, and life.
What was born out of this chance encounter and immediate
To learn more about There Are No Do-Overs, or to purchase your
connection was There Are No Do-Overs. This game-changing
copy of the book go to www.bigredfactors.com.
management book offers readers insight on how to create a
winning team at the office by reviewing lessons from the basketball
court. Think of it as a full-court press that shows business leaders
how to bring their A game—from tip-off to working overtime—and
what it takes to win.
“We organized this book around the principles that both Dave and I
developed independently, but that are consistent with our business
and sports experiences,” says Raffio. “We think the similarities
between successful sports franchises and successful businesses will
amaze you.”
No Do-Overs provides a direct approach to improving performance
and is suited for any business owner, coach or leader interested in
taking their organization to the next level. Whether you're looking
for new pointers or just need a refresher to keep you a few steps
ahead of the competition, No Do-Overs is that book.
Each chapter begins with a story, in Dave’s own words, about an
experience in his career that illustrates the theme of the chapter.
Then Tom shares examples from his business experience with
Northeast Delta Denta. Each chapter ends with what they like to call
a “Big Red Factor” that summarizes the keys to success detailed in
the chapters.
One of Dave’s nicknames on the court in his playing days was “Big
Red,” given to him by the famous radio voice of the Boston Celtics,
Johnny Most, who called play-by-play for nearly all of the Celtics
dynasty years. Dave had red hair and, at six-foot, nine-inches, was on
Photography (right) courtesy of sxc.hu, (left) Tom Raffio & Dave
Cowens courtesy of Northeast Delta Dental. Book cover image
courtesy of Curran Pendleton Press.
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MARCH 2014 •LUXE BEAT MAGAZINE