Luxe Beat Magazine March 2014 | Page 64

My questions for Henrik led to the following answers: MDH: How did your architecture background lead to designing eyeglasses? Henrik: I was always very interested in design and studied architecture in Aarhus, Denmark. My design background came in handy when starting to work in the family owned business, LINDBERG A/S, which my father Poul-Jørn Lindberg started in the mid 80’s. MDH: How do LINDBERG eyeglasses stand apart and keep the company on the leading edge? Henrik: LINDBERG thinks differently all-round. The main reason why LINDBERG stands apart is because of the unique set up of doing everything in-house. We invest in the most advanced, cutting edge technology and develop our own methods of production. We have worked with titanium for more than 25 years and have an expertise with this material that sets ourselves apart from most other eyewear companies. LINDBERG is all about comfortable, flexible, non-allergenic, bespoke glasses. MDH: For father and son, what were their most exciting moments working together? Henrik: The most exciting moment was in ’85 when LINDBERG's real breakthrough happened and we overcame all of the initial start up obstacles. MDH: What are the biggest challenges in the industry and personally? Henrik: The optical market is changing. Cheap glasses, prices, and quality are everywhere and skilled opticians are a becoming a rarity. Personally, every day is a challenge, being involved in all processes of running a company where big and small decisions are never the same. Biggest challenge: That the day only holds 24 hours! MDH: What is one of the most rewarding elements you take away from doing what you do? Henrik: It is very rewarding working with so many different inter