Luxe Beat Magazine JANUARY 2015 | Page 18

help of wind power. Those wanting something less heart-attack inducing will find miles of trails throughout the valleys, which are perfect for winter walking. High class at a high altitude is what visitors will find in St. orit . However, even with its reputation for catering to the most discriminating guests, St. Moritz hasn’t lost its Alpine charm. With its historical village and traditional horse-drawn sleighs, the fairytale atmosphere is still alive, though glistened up with the presence of the world’s most recognizable luxury brands. Home to Europe’s highest-lying shopping street, Via Serlas, St. Moritz boasts brands such as Gucci, Louis Vuitton, Chanel, Bulgari, Roberto Cavalli and Prada, whose store is designed to look like a Swiss chalet, complete with open fireplaces. bviously, shopping in St. Moritz is as 18