Spirits
must come across challenges with
age being a factor, and Nick
confirmed it. “We would be lying if
we said it doesn’t. As young business
professionals and executives in our
company, we will always have to
prove ourselves to new customers,
business associates, distributors,
etc. There is something comfortable
for a 50-year-old businessman to do
business with someone his own age.
Sometimes, we can see hesitation
in the eyes of the man or woman
sitting across from us, and
understandably so. However,
we find that with hard work and
good business practices, questions
about our age go out the window
very quickly.”
As they approach the holiday season,
they are entering they’re 7th
market, and two more will follow in
the coming weeks. “In one year, XXIV
Karat will be a recognized name
throughout the hospitality, nightlife
and entertainment industry in the
U.S. In five years, we aim to expand
our brand with new products.” Nick
comments. “We believe XXIV Karat is
a lifestyle brand that turns any
occasion into a special one. We
encourage you to ‘Live Life All In’
and that’s the motto we live by.
October, November and December
are big business in the beverage
industry, especially for the XXIV
Karat brand. We have some fantastic
partnerships lined up with both
retail outlets and on-premise
nightlife outlets that are really
excited to help push XXIV Karat as
the feature drink to celebrate the
holidays and ring in the New Year!
We are very fortunate to grow every
day, and we thank our customers for
all of our success.”
These young entrepreneurial
prospects have found their own
24-karat goldmine. Their passion
for champagne and sparkling wine
blossomed into a unique luxury
product that is sure to be a holiday
hit for years to come. Do they still
drink other varieties of sparkling
wine? The answer is no. They say
they are loyal to their brand and
now it’s only XXIV Karat.
To find a retailer near you go to
xxivkarat.com.
More about Nick and Kegan
About Nicholas Cowherd
Nicholas Cowherd is the co-founder
of XXIV Karat. Cowherd’s taste for
luxury and lifestyle began in his
early career, charting private
jets and yachts.
A natural-born networker, Cowherd
quickly made connections with
club owners and managers in his
hometown of Scottsdale, Arizona.
After earning high status among
movers and shakers in the nightlife
industry, Cowherd realized the
surge of champagne & sparkling
wine consumption and the need
for a product that would create
a memorable and decadent
experience.
In 2012, at the age of only 22,
Cowherd left his job at Apple Inc.
with his best friend Kegan Klein to
pursue their passion to create and
introduce one of the most unique
products in the industry. The two
created what became the first
California sparkling wine with
indulgent 24-karat gold flakes. Its
award-winning design and exquisite
taste, truly makes it a craft wine
that leaves an everlasting impression.
Cowherd holds a Bachelor of Arts in
Business Communications from the
After graduating college at Arizona
State University, he quickly built his
resume, working for companies such
as Gannett Media, Groupon and
Yelp. In 2012, while observing the
nightlife scene and the sparkler
that is so iconic with champagne
presentation, Kegan and his best
friend Nicholas Cowherd created
the idea of XXIV Karat, the first
California sparkling wine with
indulgent 24-karat gold flakes.
W.P Carey School of Business
at Arizona State University and
currently resides in Los Angeles.
What do you do for fun?
Nick: Work... Seriously, I enjoy
working. But I do love cooking
and playing video games to unwind
from a long day of work.
What is your favorite film?
Nick: The Wolf of Wall Street.
Since launching in 2013, XXIV Karat
far exceeded expectations in both
on and off-premise accounts in
Arizona, Michigan, North Carolina,
South Carolina and more recently,
California, through its distribution
partnership with Southern Wine
& Spirits.
What are you reading now?
Nick: The Wolf of Wall Street.
What is your favorite
midnight snack?
Nick: Candy or ice cream.
What is your favorite piece
of technology?
Nick: My phone. I don’t know
what I would do without it!
Kegan holds a Bachelors degree
in Business from Arizona State
University and currently resides
in San Diego, California.
About Kegan Klein
Kegan Klein is the co-founder of
XXIV Karat. Kegan’s desire for
business and marketing began at
a young age, working for his family
business, operating and opening
new restaurant concepts
throughout his high school
and college years in Arizona.
What do you do for fun?
Kegan: I am a typical 26-year old.
I love to workout, golf, play
basketball, go to the movies, hang
out with friends, chase girls, and
most recently, hit the beach. There
was a time in my life that I loved the
nightclub scene. Aspects of this job
67
were everything you might want
when you’re still in college, but now
the club life seems like work. Every
now and then, you will find me letting
loose and having a good time in a
club, but I must always be mindful
of who I am and where I am, and
hopefully I don’t embarrass myself.
What is your favorite film?
Kegan: As a huge baseball fan,
I must say it is For Love of F