Style He
A
re you a fashion thief?
Think long and hard before
answering. Fashion thrives
on stealing style ideas from
those we consider icons and
trend-setters. Advertising and
marketing cannot compete with
celebrity sightings in a fashion
rag or scenes from the red carpet.
Brand legacies are born when the
masses grab hold of a look and
make it their own or become
simple carbon copies. When you’re
searching for inspiration or just
want something you can pull off the
rack that is fashion ready, pop into
Heist. Nilou Ghodsi is the proprietor
and she is setting the style trends
in Venice Beach, California,
in a high-end women’s designer
boutique. Her shop is located on
famed Abbot Kinney Blvd., which
GQ ranked as “the coolest block in
America” in January, 2014.
Nilou is known for her choice style,
and in the summer of 2004, decided
110
to share her wardrobe savvy with
the retail market and opened Heist.
She later expanded and launched
shopheist.com, so it’s not required
that you live in Southern California
to take advantage of her good
taste. She turned her intuitive
fashion sense into a full-time career
after leaving the financial industry
IMAGES COURTESY OF HEIST
By Sherrie Wilkolaski