Luxe Beat Magazine AUGUST 2015 | Page 59

Wine by an app. You needed a whole platform behind it.” big and do the best possible,” Lucas says. The value of an accurate yield prediction can’t be understated. It has implications all along the supply chain – in the case of viticulture, everything from transport and processing of the grapes, to wine sales, to packing, to shipping can be streamlined and improved. “This is why we think building a commercial business around it is one of the most important points. If you just throw some software out there, that’s been done before. It may help people, but if you’re continually ad