Lustre Magazine Spring Racing Carnival | Page 26

range of cosmetics that are natural-based, have active ingredients and are beautifully packaged. My reason for propelling myself forward every day and shouting from the rooftops about the Smitten experience is my unrelenting passion for ensuring that women look after themselves and showing you that beauty is skin deep – literally. Our brand/product philosophy, if you will, centers around women – that’s you! - and your wellbeing: Encouraging you to take some time out for yourself every day (even if it’s just 5 minutes) Reminding you to do whatever makes you happy Making sure you schedule time for you (if it means getting a babysitter in once a week so you can go to the movies, then do it!) Telling you to cuddle your kids and/or partner – physical contact is good for the soul Ensuring you cleanse, balance and moisturise at least! Being your skin-care sister and telling you to drink plenty of water, sleep for at least 8 hours, exercise and just love you the way we love you! Making sure we look out for each other New Age Makeup for New Age Women. Gone are the days of slapping any old makeup on your face. It makes me laugh when I think how careful we are with our skin care routine and then so often reach for any old thing off the shelf as our foundation - full of goodness knows what…. Hence Smitten Whipped! We can and MUST demand of our skincare and makeup companies that we want it all! Today’s beauty industry needs to be able to accommodate the ever changing needs of the modern day women. Women are turning to cosmetic medicine and surgery in the search for better looks and aging ‘gracefully’. We need to know that the makeup we are using after our ‘peel’ or laser will cover and also heal our skin. We don’t want everyone to know that there’s been a ‘little’ work done. WHAT’S NEXT FOR CAROLINE & SMITTEN? Bringing the Smitten Cosmetics story and range to the world?! We are still in the process of taking the Smitten Cosmetics story, and in particular the Smitten Whipped story, nationally, ensuring that every Australian woman has the chance to connect with Smitten. There are so many great things that I want to do and share. I keep being told one thing at a time…really what woman does one thing at a time? Watch this space as our Whipped Mousse range expands. Our team is expanding every day and we are confident our philosophy will resonate with so many Australian women, that when asked which products they use, they will proudly say, Smitten Cosmetics (proudly Australian made and owned!)