BER
“Smitten aims to provide
truly effective products that
reflect our focus on a natural
origin yet combine scientific
advances in modern skincare
to provide for the changing
needs of women.”
I believe there are often
too many ‘rules’ associated with
skin care and makeup and that
makeup needs to be our skin
care! Our every day treatment
regimes need to be easy and
able to fit in with the busy, time
poor lives that a Smitten woman
leads. The women I know do
not have time for complicated
treatment regimes, so with
Smitten it was my aim to take
the grind out of your treatment
regime and to cut down on the
amount of products a woman community of women who
subscribe really know what TELL US MORE ABOUT
is ‘supposed’ to use.
they do and don’t like, not to SMITTEN COSMETICS...
mention, it’s great exposure
The Smitten evolution
WHY DID YOU CHOSE
to a whole world of beauty began with Smitten Essence
LUST HAVE IT AS THE
bloggers who can also make – our launch pad, and Smitten
RIGHT MARKETING
a tremendous difference in the Organic – the natural products
CHANNEL TO ‘LAUNCH’
dissemination of your product range then refined to Smitten
WHIPPED?
Having
officially or brand message to another, Cosmetics so we could address
other areas that a purely natural
launched Smitten, and in wider audience!
It’s also a
particular, Smitten Whipped
“[Lust have it] is a range could not.
truly
wonderful
We’re
extremely
as our flagship product at the
truly wonderful way proud of the range
Sydney International Spa & way to ‘test’ the
to ‘test’ the market,” and proud of our
Beauty Expo in August, we knew market, and receive
loyal customers,
we had something special! The feedback – good
and we continually test the
feedback regarding Whipped and bad – about our product.
I want the phrase “are market and always asking what
has been incredible, and we
wanted to ensure that more you getting whipped” being is it that ‘Smitten women’ want.
women, and women who are spoken about at every coffee The answer is the focus and
not necessarily in the beauty shop, kitchen table, school direction of the newly branded
industry but LOVE their beauty playground and office around company, Smitten Cosmetics.
Smitten
Cosmetics
products, had the chance to the nation. Lust have it has
given us the vehicle to achieve embodies all that is beautiful
sample Whipped.
I’d heard such great that by directing our product to about women and aims to
things about Lust Have It; the women who love their beauty enrich the lives of those who
products.
use it by offering a stunning