COMPLETELY
SMITTEN!
OCTOB
We chat to Caroline Stanury,
the founder & owner of
Smitten Cosmetics...
HOW DID YOU GET
INTO THE SKINCARE/
COSMETICS INDUSTRY?
I came to the beauty
industry by way of fashion; I
was fortunate to work with my
mother Mae for 20 years owning
and running the renowned
Perth chain, You Boutique.
After the birth of my 2nd
child, I suffered from post natal
depression. I was advised that
I needed to make a life change.
I needed something that was
more nurturing and less ‘frantic’
than the world of fashion. What
I discovered during this time of
self-reflection and exploration,
was that I had a way with
people, but most importantly,
with women! I’ve always
considered myself a great
salesperson, but during this
time I discovered that it was health and the environment,
making women feel good that like never before.
However,
I
also
was my true gift.
You2 Home Beauty acknowledge that cosmetic
salon was born. This was the and surgical procedures are
perfect job for me and I could increasing as women look to
hardly call it work! I created a ‘medical’ solutions to aging and
haven for women; “I believe that natural skin care. I believe
that ‘natural’ and
a place where they
based products
‘cosmeceutical’
could bring their
are important in a can be used in
own children if they
changing world” conjunction with
needed to or have
each other.
some time out for
Our
body
absorbs
themselves.
In the process of helping what we put onto the skin and
other women I also helped therefore it is important that
myself, and it was here for me, we know what ingredients are
that my journey with Smitten present in our skin care and
makeup. We need to make
began.
an educated decision to use
certain ingredients. Just as
WHAT’S YOUR SKINCARE
OR BEAUTY PHILOSOPHY? I would advise my Smitten
I believe that natural women to be careful using
based products are important in alcohol on their skin, of course I
a changing world where people do not object to them ingesting
are concerned about their it!!