Lustre Magazine September 2015 | Page 28

Kérastase Paris Gives Hair a Second Life with Résistance Thérapiste At Lustre Magazine we’re very much across all things new in beauty. Rarely does something have us as excited as the new game changing collection Résistance Thérapiste from Kérastase Paris with its ability to give hair a second life! The Résistance Thérapiste collection is a pioneering discovery about the structure of hair and the power of an ancient plant. 28 We are always torn between the desire to create beautiful hair and our guilt over the constant demands we subject our hair to. From curling irons to colouring, we have been complaining about the many ways we’ve been mistreating our hair for decades and Kérastase stylists have been listening with the campaign cheekily focusing on our hair confessions, telling us that wanting help is the first step. Twenty years on from the creation of Resistance, Résistance Thérapiste has emerged. Having been hair and scalp specialists since 1964, Kérastase stylists have the knowledge and expertise that it has taken to herald this new era in haircare and after 15 years of research, driven by the expertise of L’Oréal Advanced Research and a radical measuring method, Kérastase has made a revolutionary discovery. The study has revealed that hair is constituted by more than just ceramide and keratin. Keratin Associated Proteins (KAPs) account for 50% of the hair’s structure, possessing an uncommonly strong cohesive power that links keratins together. When hair becomes damaged, these proteins disappear, which consequently destructs the internal archit