L U R E
L U R E
AGENDA
A
Four things you won’t know about this photo
This image was taken
under the surface
of Bewl Water in the
county of Kent, UK,
a trout water and
the biggest reservoir
in the southeast of
England.
The hand releasing
this perch back into
the clear Bewl waters
belongs to Sky TV
angling presenter
Andy Ford.
This was one of over
90 perch caught
during a day’s fishing
next to Bewl’s towers
in 30 feet of water.
The fish were taking
small lures around a
foot off the bottom.
The fish was caught
during a baking hot
summer’s day and fell
for a 1in Relax
Kopyto soft plastic
shad presented on a
5g jighead.
ddictive, exhilirating, fast, frantic and
massive fun – lure fishing is by far the
coolest branch of this fish-chasing sport
you’re ever likely to find. Given all this it’s no
wonder it’s growing faster than ever before, right
across Europe and the world.
For those of us that have been doing it for years
it’s a massively exciting time, with more choice
and innovation every year, from an ever-growing
army of companies producing lures, rods, reels,
line, clothing and everything else we covet.
For anglers who are new to the sport the most
important thing is that lure fishing is ready to
go when you are. Rod, reel, bag… bang, you’re
doing it. Plus it’s as simple or as complicated as
you want to make it. Everyone can do it, everyone
can catch fish and everyone can enjoy it. From the
total beginner to the top echelons of lure geeks
and monster haulers, everyone can get from it
what they want with a massive and often manic
smile on their face.
And that’s the cult of lures. It’s not just about the
fish, it’s the whole scene. That awesome vibe, a
brotherhood of lure casters that, no matter where
you are in the world, no matter what water you’re
on, if you see someone lure fishing you can tip
them the nod and know the score.
This is exactly what LURE pays homage too.
We want you to be inspired to grab your kit and
get out there lure fishing – whenever, wherever,
whatever. Enjoy the read.
Editor