N
avico's market is divided
into two dis nct categories:
their Commercial Market
Division (Simrad Professional)
and their Recrea onal Market
Division.
With Lowrance forming 80% of
their recrea onal market, it is
clear that Lowrance is their
biggest brand.
This makes Lowrance the
most popular marine
electronic brand in the whole
world! We, at Lowrance South
Africa, are very proud to be
part of such a global,
prominent and successful
company.
And more importantly, we are
honoured to represent the
pres gious Lowrance brand.
The purpose of the
conference is to make sure
that all distributors ar e
informed and up-to-date with
all Navico products and
processes.
The theme for the 2017 conference
was Be er Together - promo ng
Navico's desire to work to the best of
their ability with all of their
interna onal distributors.
We are happy to report that there
was a strong emphasis on the
Lowrance brand at this year's
conference- they expressed a solid
dedica on to maintain Lowrance's
number one spot in the field of
recrea onal marine electronics.
They are introducing many new and
exci ng features to Lowrance
products – most of these will be
accessible via free so ware updates.
We will let all of our users know when
these future updates are available for
download – so make sure to keep a
look out on both our Facebook page
and this online magazine!
We also have some impressive new
products that will be released soon.
Lowrance will no doubt con nue to
be the leader in research and
development of sonar and mapping
technology.
We will con nue to offer suitable
products for every type of angler -
from everyday anglers to the more
advanced compe ve anglers.
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