LOWRANCE SOUTH AFRICA Issue 7 | Page 12

lowrance interantional is celebrating 60 YEARS LOWRANCE international is celebrating 60 years of helping anglers find fish!” From the first FISH LO-K-TOR to the very latest Carbon 16 – there’s simply no stopping this world leader in marine electronics! We are proud to have imported this amaz- ing brand into Southern Africa since 1983. That's 34 years - and Lowrance still rules! Over the years we have “stood the test of time”, so to speak, so when we give a 3-year warranty and a 5-year Advantage Program, the consumer (angler) can trust us to be around to honour it! It all started when Darrell Lowrance founded the company back in 1957 – revolutionising the fishing industry with the FISH LO-K-TOR - or the “Little Green Box”- to display individual fish and their depths. Anglers were blown away and over one million units were sold from 1959 to 1984. 12 lowr a nce sou th africA | LOW RANCE.CO. ZA 21