2018
EMEA CONFERENCE
John Minnie and Mikala Plotz (Lowrance SA’s technical and sales managers) recently
attended the annual EMEA Navico conference – this year in Alicante, Spain.
WHO IS NAVICO:
Navico is a specialist electronics company; its brands operate in navigation,
fishfinding equipment and value-added applications for the marine industry.
Navico’s vision is to lead marine electronics with outstanding solutions for
performance, safety and enjoyment on the water
Leif Ottosson (President and CEO of Navico) says; “our focus on making boating
safer, easier and more fun has resulted in the release of a number of world leading
products. Innovation is at the heart of Navico’s business model and culture, this is
coupled with an unprecedented product launch schedule that enables us to deliver
real benefits to consumers across a broad range of recreational boating activities.”
Navico owns three popular marine electronics brands, namely
Lowrance, Simrad and B&G.
They also own a mapping company called C-Map.
This makes Navico the BIGGEST marine electronics company in the world.
They divide the brands up by the different types of boating activities: B&G is for
sailing, Simrad is for cruising, and Lowrance is for fishing.
C-Map has already improved Navico products by introducing LIVE and instant
mapping. C-Map chart details have also greatly improved and C-Map is no doubt
going to be a popular choice amongst SA anglers.