J osi a ne L a ure M o dj o m ( a k a M ali a I n dig o ), F o u n der & Ce o of M ali a I n dig o C or p or ati o n
T h e B u t t e r fl y I s s u e • F all 2 0 1 7 3 4 o utl o o k o n t he f ut ure of t he tr a de as a w h ole :
“ I st arte d t o w or k o n t his pr oj e ct o ver t w o ye ars a g o . W he n I st arte d as a pl us m o del I h a d tr o u ble e ve n i n di n g a p h ot o gr a p her willi n g t o s h o ot wit h me . I re alize d w h at we nee d i n t his i n d ustr y is visi bilit y . here is s o m uc h t ale nt here i n C a n a d a a n d ar o u n d t he w orl d , b ut t he y re m ai n u n k n o w n . here ’ s a l ac k of e x p os ure
Mf as hi o n .
a n d t h at ’ s w h y I b uilt m y c o m p a n y .” ali a I n di g o C or p or ati o n is a C a n a di a n c o m p a n y t h at pr o m otes pr ofessi o n als w or ki n g i n t he iel d of pl us he dire ct or y c urre ntl y fe at ures m ore t h a n 3 0 0 me m b ers , i ncl u di n g m o dels , desi g ners , p h ot o gr a p hers , bl o g gers , b o uti q ues a n d m ore . F or Mali a hers elf , h a vi n g her c o m p a n y pres e nt at t he s h o w w as a n at ur al e xte nsi o n of her o w n visi o n :
“ O ur missi o n is t o pr o vi de visi bilit y , t o pr o vi de e x p os ure . his t y p e of e ve nt is ver y i m p ort a nt , we nee d m ore s h o ws li ke t his . P utti n g s o met hi n g li ke t his t o get her re q uires a l ot of w or k , e ner g y a n d m oti v ati o n . I fe el ver y pr o u d . I ’ m ver y f ul ille d t o d a y , it ’ s a gre at ac hie ve me nt f or me a n d I fe el it ’ s s o met hi n g t he c o m m u nit y nee ds .” here s e e ms t o b e little d o u bt t h at Tor o nt o is est a blis hi n g its elf as a w orl d le a der i n c h a m pi o ni n g t he c a us e of pl ussize f as hi o n a n d pl us a w are ness . Wit h e ve nts li ke t he Tor o nt o Pl us Size Fas hi o n S h o w le a di n g t he c h ar ge , t he f ut ure s e e ms bri g ht f or t he i nter n ati o n al c ur v y c a m p ai g n .
J osi a ne L a ure M o dj o m ( a k a M ali a I n dig o ), F o u n der & Ce o of M ali a I n dig o C or p or ati o n