“...The sad part
is, often they
think there is
something wrong
their own body...”
A
W
Aesthetic Plastic Surgeons
(BAAPS). It was there that she
met Atul Khanna, a plastic
surgeon and future business
partner.
Khanna
was a key
speaker at
the event
-- he felt
there was
a need for
a better
bra design
given the
problems
he was
exposed
to via his
clinical
practice. It was clear that this
fellow bra-health evangelist was
Sue McDonald’s kindred spirit, so
they joined forces and launched
Optifit Bra.
ith bra health being
the primary goal
of both McDonald
and Khanna, they
focused on achieving the perfect
fit without an underwire. To do
this, they needed to reinvent
bra construction. Building upon
McDonald’s 3-D fitting system,
Optifit developed their patented
wire-free technology that
World War I. None of the
measurements made sense, none
of them were anatomical. That
just wasn’t right. I knew I had
to design
something
completely
different.”
In time, she
developed
an
alternative
fitting
system and
attended
the
prestigious
De Montfort
University
in Leicester,
England, known for corsetry
and intimate apparel design. She
later undertook post-graduates
studies on the origins of the bra
grading and fitting formula. She
knew that a better, healthier
bra was possible and she began
to hone her system until she
perfected her 3D elevation bra
design.
fter perfecting
her design for
over a decade, she
previewed the line
at the Annual Scientific Meeting
of the British Association of