Lounger Magazine SD | Page 13

WHEN I T A LK A BOUT WH A T GRE A T
BR A NDS DO , I WILL NOT BE T A LKING
A BOUT LOGOS OR A DVERTISING OR EVEN
CRE A TIVE M A RKETING PROGR A MS . I
WILL BE T A LKING A BOUT CULTIV A TING A
BR A ND - LED CULTURE INSIDE YOUR
ORG A NIZ A TION . ”
“