Lounger Magazine SD - Page 11

LOUNGER FEATURE “It’s a lot easier to change what you say about yourself than to change yourself,” says Denise Lee Yohn. “Clients will come to me needing a branding strategy—they are looking for a new tagline or a new way of talking about what they do, but what they really need to do is change the way they do business themselves.” Yohn says oftentimes wh