Los Angeles Firm Inc. Magazine July/Aug 2015 | Page 64

Traditional Lipstick

Lipstick DIVAS
The following questionnaire was created by a panel of experts. The
ultimate goal is to receive the professional opinion of makeup expert
Darcell Carraway, Editor in Chief and mastermind behind the Makeup
Extravaganza series. Each Judge was asked to come up with a specific
question on the topic of lipstick. Darcell Carraway then gave his insightful answers.

1.) Old fashion lipstick.

By all means lipstick is trendy in today’s market. There is a
high demand for it especially when some use it on other parts
of the face for various reasons. Old fashion lipstick is simple
and plain, normally dull in color while commonly worn with
just eye liner alone. That my dear is not common in today’s age.
Women are going bold & brave now. If you are looking for old
fashion makeup try corporate America or the senior citizen’s
local bingo club.

SINCE THE
STRIKE A POSE 1920’S

2.) Traditional Red

Ahh! Traditional red is the good old go-to and with
anything color of choice statistically ranking at a high
79%. The left over 21% is divided between bright colors and nudes. However, in a world where we are seeing
brighter colors more commonly, it’s hard to imagine
that red is still the color of choice. Yes, where was I?
That’s right, good old “take me, I’m yours”. Or “hey,
I’m gonna be a bad girl tonight” traditional red. Sorry
ladies, but in the world of lipstick traditional red means
GO!

4.) Model makeup

LOS ANGELES FIRM INC MAGAZINE
JULY / AUG 2015

3.) Cosmetic history

Did you know that lipstick dates back 5,000 years?
The ancient Sumerian men and women crushed gemstones and used them to decorate their lips and eyes.
They were the first to invent anything of this nature
and wear it. But, the makeup worn today is from the
popularity of makeup in the 1920’s when prostitute’s,
photography and actresses branded it into a neverending trend during the second world war.

5.) Natural looks

When it comes to model makeup, I’m not sure how
to address it. There are many different looks for
OMG! Natural is something I don’t see enough of when I
models depending on what the project is and what
am studying my field. At some point, I blinked and evmight be the location and wardrobe. I am personaleryone was a model. Many of the girls and women I’m
ly a stylist and art director first, which means I am
starting to see are misguided when it comes to natural
the person addressing those details on every one of makeup because they aren’t naturally beautiful. I hate to
my shoots. So as a professional, I’d say this would say it, but it’s the truth. And then others even with makeup
be like contacting a model for a paid shoot with no
still need Photoshop enhancements. With me, it’s either
details... Next!!!!
really messy or subtle and natural. Most times, I’ll do
a nude lip, natural foundation, no lash extensions, light
liner, and a thin gloss on my nude lip. Then after shooting
that, I’ll throw a smokey eye on top, add lashes for a new
look. Typically, most of the non natural shots don’t get
used because we seek models with distinctive looks from
high cheek bones to various skin tones. They are usually
5’9 and taller, no tattoos and no piercings. Clearly, natural
is important because we can’t get to the other stuff unless
you can carry a natural look for the commercial interests
we seek.