Los Angeles Firm Inc. Magazine July/Aug 2014 | Page 9

Editor’s Notes LOS ANGELES FIRM INC MAGAZINE JULY / AUG 2014 T hose who remember makeup from the late 1980’s, as I do, lookback on a transition that had a very rough path. In today’s makeup you’ll find some who emulate an Avant Garde style which is more art and culture compared to basic makeup. Then there are others who will never advance within the entertainment and fashion industries due to lack of imagination. Makeup was very settle in the 1920’s back when very little was applied with the exception of prostitutes or Hollywood movie sets. There wasn’t all the glit and Photography provided by 306 Media Group glamour of today. Seemingly enough Avant Garde was based on experimental and unusual ideas which pushed boundaries of what is accepted as status quo. While some may consider this the hallmark of modernism, the movement has exsisted since 1825 which history marks as the first recorded use of Avant Garde in its customary sense. With that being said, I gathered a post modern version of makeup radicals to reform, steer and shape the direction of art for years to come. The talented artist I set before you in this issue are raw situationist with insisting artistry and very influential styles. Each makeup artist has its style in today’s circus of talented face beaters. Yet, You’ll find one is no different from the next. The only thing that sets this elite group apart from you, is the quality of the photographer’s and great teams they associate with and produce quality work. And so, I bring you a new era of new comers, new products and the passion behind these artists. For the first time we go all out with into a complete #MakeupExtravaganza. I am honored to bring such deserving talents to the forefront of mainstream fashion. For one I personally believe makeup artist never get enough credit or hardly ever get the role of being in the spotlight and as we engage in fashion weeks worldwide or simply embrace the beautiful models that hit those runways and catwalks ask yourself what would they be without the makeup artist that prepare them for the show. Darcell Carraway President & Editorial Director WE’D LOVE TO HEAR FROM YOU | Please send letters to [email protected]