Los Angeles Firm Inc. Magazine January/February 2016 | Page 56
LOS ANGELES FIRM INC MAGAZINE
JANUARY / FEBRUARY 2016
One of only a handful of brands
that have been granted an exclusive
co-branding agreement with Zeiss
and their sunglasses are specially
fitted with their highest quality Italianmade lenses, ensuring your eyes are
protected whilst also looking their
best.Before these incredible designs
are ready to wear, they check for quality through
three separate inspection processes to guarantee
they meet stringent standards. They are then
packed and shipped by hand, but only ever truly
complete once they are worn.
In 2014, AM Eyewear collaborated
with fashion photographer Pierre
Toussaint on a capsule range of
sunglasses. With 10% of all sales of
the Saint range to be donated to
Optometry Giving Sight,
a multinational
charity that supports the needlessly
blind to obtain eye examinations and
corrective eyewear. Now in it’s third
year, Saint by AM Eyewear and
Pierre Toussaint have raised enough
money to achieve some of the below
initiatives:
~In the last year, 1600 recipients of the
charity have been given the gift of vision
through eye examinations and glasses.
~Over 40 schools in developing countries
have been provided with free eye
screening and examinations.
~Over 40 low vision aids have been supplied to vision centres to those most in
need.
The work continues and with huge support
from an array of celebrities, modelsand
social media influencers wearing Saint by
AM Eyewear including:
~Phoebe Tonkin, Lara Worthington, Jessica Gomes, Nicole Trunfio, Alexandra
Spencer, Anja Konstantinova, Joanna Halpin, Nadia Fairfax, Henrik Purienne, and
Natalie Imbruglia.
AM Eyewear’s Spring Summer 16 Collection,
‘Salt on Skin’ is an homageto the elements that
evoke a palpable feeling of summer and languid
days
spent by the ocean. AM Eyewear has honed their
design and production skills
from what originally started as a love of quality
and ‘old school’ style frames to
an obsession with refinement, luxury materials
and ‘street style’ worthy designs.
Flashes of gold, milk white and navy blue anchor the range in its seaside
sensibility with iconic filmic shapes from cat eye
to club. This season’s frames
appear equally comfortable teamed with a sartorial linen jacket as they would
accessorizing a bikini at Nikki Beach or abandoned momentarily on a beach
towel at the water’s edge.
Every collection at AM Eyewear is bespoken to
its very core. This seasonis no exception with the
use of custom materials such as leather, Japanese
titanium and specialty acetate to deliver a contemporary international feel.
Regardless of whether the wearer is salty
skinned and yacht bound or simply
dreaming of being by the ocean, whatever the
occasion, a sense of character
is key to this range. Handcrafted across multiple
continents each pair is
conceived from a sketchpad and pencil and is a
labour of love for every artisan
involved in its journey and they only truly come
to life once they are taken out of their
hand packed box and experienced for the first
time.