Los Angeles Firm Inc. Magazine January/February 2016 | Page 56

LOS ANGELES FIRM INC MAGAZINE JANUARY / FEBRUARY 2016 One of only a handful of brands that have been granted an exclusive co-branding agreement with Zeiss and their sunglasses are specially fitted with their highest quality Italianmade lenses, ensuring your eyes are protected whilst also looking their best.Before these incredible designs are ready to wear, they check for quality through three separate inspection processes to guarantee they meet stringent standards. They are then packed and shipped by hand, but only ever truly complete once they are worn. In 2014, AM Eyewear collaborated with fashion photographer Pierre Toussaint on a capsule range of sunglasses. With 10% of all sales of the Saint range to be donated to Optometry Giving Sight, a multinational charity that supports the needlessly blind to obtain eye examinations and corrective eyewear. Now in it’s third year, Saint by AM Eyewear and Pierre Toussaint have raised enough money to achieve some of the below initiatives: ~In the last year, 1600 recipients of the charity have been given the gift of vision through eye examinations and glasses. ~Over 40 schools in developing countries have been provided with free eye screening and examinations. ~Over 40 low vision aids have been supplied to vision centres to those most in need. The work continues and with huge support from an array of celebrities, modelsand social media influencers wearing Saint by AM Eyewear including: ~Phoebe Tonkin, Lara Worthington, Jessica Gomes, Nicole Trunfio, Alexandra Spencer, Anja Konstantinova, Joanna Halpin, Nadia Fairfax, Henrik Purienne, and Natalie Imbruglia. AM Eyewear’s Spring Summer 16 Collection, ‘Salt on Skin’ is an homageto the elements that evoke a palpable feeling of summer and languid days spent by the ocean. AM Eyewear has honed their design and production skills from what originally started as a love of quality and ‘old school’ style frames to an obsession with refinement, luxury materials and ‘street style’ worthy designs. Flashes of gold, milk white and navy blue anchor the range in its seaside sensibility with iconic filmic shapes from cat eye to club. This season’s frames appear equally comfortable teamed with a sartorial linen jacket as they would accessorizing a bikini at Nikki Beach or abandoned momentarily on a beach towel at the water’s edge. Every collection at AM Eyewear is bespoken to its very core. This seasonis no exception with the use of custom materials such as leather, Japanese titanium and specialty acetate to deliver a contemporary international feel. Regardless of whether the wearer is salty skinned and yacht bound or simply dreaming of being by the ocean, whatever the occasion, a sense of character is key to this range. Handcrafted across multiple continents each pair is conceived from a sketchpad and pencil and is a labour of love for every artisan involved in its journey and they only truly come to life once they are taken out of their hand packed box and experienced for the first time.