LIVE! magazine by ILEA Spring 2017 | Page 2

LIVE! is the digital magazine for the live events industry produced by the International Live Events Association EDITORIAL New possibilities and challenges in the live events industry, such as digital technology, delegates’ health, sustainability and legacy continue to change the market’s expectations of what an event and venue should deliver. As the industry evolves in response, we must enhance the live event experience to ensure attendance in person remains essential. Connecting the North American meetings, events and incentives industry to the world. We’ll do this by enthusiastically sharing knowledge on delivering excellence and innovation, and by continuously improving live event content, planning and production. You choose. We match. You meet. 30 Diary of up to mutually matched appointments Exhibit Pod packages are all-inclusive. cost. No hassles! 1 1-to-1 over ratio of Suppliers & Meeting Planners 20 Connections mean everything. Connect with us at www.ibtmamerica.com Organized by ibtm and the ibtm events symbol are trade marks of RELX Intellectual Properties SA, used under license. Hosted Buyer is a trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trade mark of RELX Group plc. hours In this edition of LIVE! we explore the essential components of event relevance and success, with a preview of the greatest event on the live event industry calendar, ILEA Live 2017 - in Calgary - and our Global Partners divulge their wisdom on two important elements making a live event essential to attend. We hope you continue enjoy reading LIVE! Your input is welcome - please contact us with any feedback and ideas you have. International Live Events Association 330 N Wabash Ave, Suite 2000 Chicago, IL 60611, USA +1.800.688.4737 or +1.312.321.6853 www.ileahub.com #MyILEA ©ILEA 2017 03