Listing Triangle™ - Front Street Brokers | Page 9

Avoiding Buyers from ruling it out too soon When buyers search for homes, they have many homes to search through, so initially they’re focused on ruling out homes to narrow down their list. Buyers often rule out the best home for them too soon when they first view properties online, based on how an agent is showcasing the home, therefore it is imperative that we show just the right amount of details of the home, and through out the photos that don’t do the home justice. If the home has some negative attributes, we address and aim to overcome those negatives in the remarks. Overcoming objections is a big part of the sales process. Amplify the best features and reasons to buy Making sure the pictures quickly illustrate and help them understand the best features of the house so they’ll want to read further. All too often real estate agents fail to highlight the best features of the home quick enough, and buyers move on. Help you leverage your network Sharing details about your home to your network works great for creating buzz and is a great resource that is often overlooked. We can make this easy for you, and since we make sure your home looks amazing online your friends and colleagues will be impressed. Leveraging your neighborhood It’s a proven fact that people want their friends to live near them. So making sure your neighbors know that your home is available and giving them an easy way to share information about your home is a great way to uncover a great buyer. These tactics are all part of your visibility strategy, and are a core piece of our documented approach we call the Listing Triangle. The Listing Triangle™ Page 8