such as, our radio show and podcasts, or YouTube videos, and our real estate
agent publication call Agent Entrepreneurs.
Wake up sleeping buyers
Another way to improve visibility is to wake up sleeping buyers.
Imagine who the ideal buyer for your property would be. Maybe it’s a high-
end home in your community, and the ideal buyer is somebody in the medical
profession with a good income. Your ideal buyer might be so busy that they
don’t have time to look for homes, but you know that if they saw this amazing
and unique home, they would say, “I wasn’t thinking about moving, but I have
to have that house.” That’s how you wake up sleeping buyers—get your listing
in front of your ideal buyers and pique their curiosity. You may need to think
outside the box to find ways to get in front of them.
Slowing buyers down
This is very important for visibility. Your listing might show up on
people’s screens, but they don’t click through to read it. Even if they do, they
might quickly move on to some other listing that grabs their attention. It’s
important that you get them to slow down enough to really give your listing a
hard look. How do we do this?
Always use high-quality pictures on your listing of course, next we put
text over some of our pictures, which causes buyers to slow down because they
are compelled to read it. For example, if your first picture is the front of the
house, but the best part of the home is the amazing city views out the back,
you can mention this core feature of the home by writing text directly onto the
first photo. Our goal initially is to immediately grab their attention with the
things that are special and unique about the property.
Speed buyers up
After you slow buyers down enough to really notice your listing, we
want to speed them up to take action. They’re intrigued by what they’ve seen
online. Now our goal is to get them to schedule a showing. First, we work with
you to make the home easy for them to see.
We also encourage and incentives buyer agents with bonuses and special
prizes if their buyer ends up purchasing the home. This encourages agents to
make showing your property a priority. Creating an environment of urgency
when every possible, letting agents know when they schedule the showing the
interest we are getting from other buyers, etc.
The Listing Triangle™
Page 7